PLEASE NOTE:
- This course is one semester in length.
Primary Grade: 11
Grade Range: 10, 11, 12
Credit Equivalency:
Semester: 0.5 Credits
COURSE DESCRIPTION
Throughout the Advertising course, students discover the various ways that advertisements touch their lives. This course presents a comprehensive introduction to the field of advertising, which includes its purpose and the theory behind it. In this course, students learn to identify target markets, distinguish different types of business, and interpret the information they gather to create a winning advertising plan. Students investigate the needs and wants of both the consumers to whom they are advertising and the companies for which they are creating the advertisement. Lessons will cover the basic skills and knowledge required to work in the advertising world and will guide students through the creation of a complete advertising plan. Students in this course are presented with a realistic idea of what a career in advertising entails.
COURSE TOPICS
- Client Relationships
- Advertising Strategy
- Traditional Media
- Creating Print Media
- Designing Radio Advertisements
- Making Television Commercials
- Mobile Advertising
- Budgeting
- Advertising Campaign Plan
TEACHER SERVICES
All course teachers are certified, subject-area content experts. The teacher will grade student assessments and provide detailed feedback. The course teacher is available to answer student questions via email, during scheduled office hours, or by virtual appointment. The teacher will carry out documented modifications and accommodations that are applicable to the online course. Progress monitoring and supplemental material will be provided by the teacher as needed.
AUTO-GRADED COURSE
Auto-graded courses are self-paced, multimodal, and standards-aligned. Students progress independently and are assessed frequently through weekly checkpoints and Mastery Assessments. Upon submission of assessments, students receive immediate answers and feedback and can mark the completion of work via a completion button in the learning management system. These courses allow students to work at their own pace and spend the necessary time on course content to ensure mastery.